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Whatever hair you dream of, we stand with you


Created in collaboration with the 2SLGBTQ+ community, the Pantene #HairHasNoGender campaign explores the true power that hair and emotional support can have in an 2SLGBTQ+ person’s self-expression and identity.

53% of 2SLGBTQ+ feel the need to hide their identity at work.

Let's all become visible allies to the 2SLGBTQ+ community and create a more inclusive workplace for all. Pantene has partnered with 2SLGBTQ+ organizations from around the world, including Pride at Work Canada and Dresscode Project, to encourage support and allyship in the workplace. Co-created with these organizations, Pantene has developed educational materials and tips for organizations and individuals to make the workplace more inclusive and to help people learn how to become more inclusive colleagues.

Pantene teamed up with members across the 2SLGBTQ+ spectrum and around the globe to recount their lived experiences and highlight the importance of allyship in the workplace. The group includes Canadian trans artist Vivek Shraya, Assistant Professor and Artist at the University of Calgary, Joppe (Belgium), Katy (Greece), Yarik (Switzerland/Ukraine), Charlie (United Kingdom), Angela (Spain), Eduardo (Spain), Strify (Germany), Camilla (Sweden), Erika (Italy), Cathy (Italy), and Silvano (Italy). The film series, Workplace: Re-imagined, features people from a range of backgrounds and career paths — a lawyer, a model, a race car driver — whose similar experiences in the workplace underscores the need to build more inclusive and diverse spaces. Watch the film:


Pantene is proud to partner with Vivek Shraya, an artist from Canada whose body of work crosses the boundaries of music, literature, visual art, theatre, and film. Vivek shares her experience as an Assistant Professor at the University of Calgary, and how being respected as a transgender teacher has been incredibly healing for her. Watch her film below to learn more about her experience.



Assistant Professor and Artist, Canada

“Your workplace is like your second home. When you’re in a space where you’re just trying to do your job and the people around you aren’t supportive of who you are or make it difficult to express yourself, it makes it difficult for you to work. So many queer and trans people feel like we can’t bring our whole selves to work. No one should have to compartmentalize who they are in the workplace. I’m so grateful to be able to be all the things I am in my job and be treated with respect by my students and colleagues.”


Learn more


The Workplace: Re-imagined

Haven’t seen our previous films from the #HairHasNoGender campaign? Explore content below.

Pantene: The Power of Hair #HairHasNoGender


#HairHasNoGender: Family Photo Recreated



Pride at Work Canada’s mission is to help create more diverse and inclusive spaces by empowering organizations to build workplaces that celebrate all employees regardless of gender expression, gender identity, and sexual orientation. To learn more, visit
Dresscode Project’s mission is to educate and empower hair stylists and barbers to give people haircuts that help them look the way they feel. They envision a world where every hair salon and barbershop is a gender affirming, safer-space for LGBTQ2S+ clients. To learn more, visit

Pantene’s ultimate mission is to create more allies and safer spaces for the LGBTQ+ community and to encourage people to live their true identity, including expressing themselves through their hair. Let’s all become visible allies.