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WHAT IS HAIR BONDING TREATMENT?

“If you think that you have to spend top dollar to find products that will work for you, that just simply is not true.” That’s Jen Novakovich, aka @theecowell. Yes, that Jen Novakovich. The prominent cosmetic scientist and host of “The Eco Well Podcast” has summed up her findings with such a profound quote, and we have to agree. 

There are thousands upon thousands of designer, high-end, luxury products out there marketed to solve every hair issue known to mankind. Scores of those same products only address the symptoms of many hair problems, and they don’t get to the root of the issue. 

The truth is, hair repair has far more to do with the science behind the hair than the name on the bottle or the price. What Pantene has discovered is that restoring the microscopic bonds between proteins and lipids - the molecules that make up your hair, can greatly affect how your hair responds to everyday products, treatments, and styling. 

What we’re talking about is hair bonding. 

What is hair bonding? 

Unlike products that just mask the symptoms of hair damage, hair bonding addresses damage at a molecular level. Products marketed toward hair smoothing are often created with silicones, keratin, or mineral oils. While those ingredients serve a crucial function in the haircare world, damaged hair needs hair bonding change to truly repair the hair shaft. 

Working at the bond level matters because it’s the bonds that literally hold the hair strand together. Damage from heat tools, daily styling, hair color, and more lead to bond breakdown. A cascade of hair changes is set in motion when hair’s flexible bonds are broken and continue to degrade. Cuticles lift, turning smooth hair into rough individual strands, duller color, and lack of shine. Then, the strand unravels leaving broken strands and split ends behind.  

Products that help repair hair bonding 

Like Jen mentioned, you can get luxury hair repair without the salon price tag. Proper hair bonding repair benefits include: 

  • Restored smoothness 

  • Renewed shine 

  • Frizz control 

  • Strengthened hair 

  • Overall damage repair 

The great news? Pantene has an affordable, proven line of products that rival even the most popular hair bonding treatments. 

New research has shown that Pantene Daily Moisture Renewal Shampoo + Miracle Rescue Deep Conditioning Treatment restores softness and resilience to damaged hair just as well as the leading $50 hair bonding shampoo + treatment. It works to reverse damage through strengthening bonds in the hair fiber (repairing), and it also builds new ones.  
Our Pro-V antioxidant, histidine, goes deep into the hair’s core to protect existing bonds by reducing free radical damage. Pantene’s Miracle Rescue Deep Conditioning Treatment is rich with Pro-V’s replenishing lipids that absorb into each strand to rebuild flexible bonds. These stretchy bonds work between layers to improve hair’s strength while also allowing hair to flex and flow. 

We put the Pantene bond-treated hair and hair treated with the leading bonding shampoo + treatment (a system that costs more than 3x the Pantene system!) through a battery of blind tests to see how well they perform. The results were smoother, shinier, and strengthened hair—at just a fraction of the price, comparable to the leading luxury brand. The participants hands-down chose Pantene, without knowing which brand was which. 

If you’re ready to convert from overpriced, name-brand bond building hair treatments to an affordable treatment we encourage you to switch to Pantene. We have just the thing you need. 

For more of the science behind Pantene Pro-V Nutrients’ repairing powers, see the peer-reviewed published research behind them: 

2. Marsh JM et al. Gel network shampoo formulation and hair health benefits. Int J Cosmet Sci. 2017 Oct;39(5):543-549. (To Note: The conditioning technology described in this manuscript is used in Pantene’s conditioners and treatments) 

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