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Mindfully Choosing

OUR INGREDIENTS

Pantene has been helping hair “take its vitamins” since 1945. We pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful.

Our products must be

SAFE AND EFFECTIVE

Our priority: Responsible Science that helps you achieve your healthiest, best hair ever. For this, we use active Pro-V Nutrients that absorb deeply to nourish hair inside and out. Sometimes our nutrients are natural ingredients that yield great results, and sometimes they are lab-developed ingredients when they’re the best choice. Always, they are responsibly developed to be good for hair and good for our natural resources – we work to learn from them but not deplete them.

WHAT'S INSIDE OUR BOTTLES?

MEET THE PEOPLE BEHIND OUR BOTTLES

DR. JENI THOMAS

“It’s all towards finding new and better ways to get every hair type to the healthiest and most beautiful hair possible”