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Mindfully Choosing

OUR INGREDIENTS

Pantene has been helping hair “take its vitamins” since 1945. We pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful.

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Our products must be

SAFE AND EFFECTIVE

Our priority: Responsible Science that helps you achieve your healthiest, best hair ever. For this, we use active Pro-V Nutrients that absorb deeply to nourish hair inside and out. Sometimes our nutrients are natural ingredients that yield great results, and sometimes they are lab-developed ingredients when they’re the best choice. Always, they are responsibly developed to be good for hair and good for our natural resources – we work to learn from them but not deplete them.

WHAT'S INSIDE OUR BOTTLES?

OUR ESSENTIAL INGREDIENTS

The best ingredients for beautiful hair.

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OUR SELECTIVE INGREDIENTS

Pantene’s signature Pro-V blend—which combines B5 with a cocktail of powerful and protective antioxidants and restorative lipids—is the nourishing base on which we build all Pantene formulations.

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FREE-FROM INGREDIENTS

For Pantene fans who want alternatives that are free from specific ingredients, we created formulas that are made with zero sulfates, parabens, or silicones—yet still deliver great hair.

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MEET THE PEOPLE BEHIND OUR BOTTLES

DR. JENI THOMAS

“It’s all towards finding new and better ways to get every hair type to the healthiest and most beautiful hair possible”

BROOKE COCHRAN

“I want to create products that my mom and sister would love because of their benefits and ingredients”

KIM JACKSON

Kim was responsible for creating a better dry shampoo. But there was a small problem: she would never use a typical dry shampoo on her own hair.

DR. JENNIFER MARSH

“As I colored my hair more often and continued to spend time cycling outdoors, I noticed that I need to need to defend my hair against oxidative stress.”