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Biotin 101: What Is It and Why Its Good for Hair?

Keeping hair healthy is a top priority for many people, and knowing what to use or put in your body to promote healthy hair can go a long way.

Learn how biotin is good for hair, what hair care products like shampoos do to promote biotin, and a few of our favorite biotin-rich products that can help keep all kinds of hair, including color-treated hair, looking radiant.

What is Biotin?

Biotin, also called vitamin B7, promotes healthy hair growth and prevents hair loss. It can be found in many foods you can consume but is also often found in hair care products. Biotin promotes the body’s keratin production.

Many benefits of biotin include:

  • Improve nail strength and health
  • Maintains the mucous membranes of the skin, meaning your skin will look and be healthier
  • Plays a role in blood sugar regulation
  • Prevents birth defects and maintains health of pregnant people

Is Biotin Good for Hair?

Yes, biotin plays an important role in keeping hair healthy by increasing the rate of follicle growth along with keratin production which impacts hair, skin, and nails. Biotin is found in many foods such as:

  • Walnuts and peanuts
  • Milk
  • Egg yolks
  • Salmon, pork, and sardines

Along with consuming foods that have small amounts of biotin, using a biotin hair care product like biotin shampoo can help minimize shedding that contributes to hair loss and thinning.

How Biotin Shampoos Work

Shampoos infused with biotin are believed to improve scalp circulation, increase hair density, and strength hair follicles. Using biotin shampoos can help hair feel more nourished and thicker. If you have thin hair, biotin can aid in making it thicker and fuller.

Biotin-Rich Products from Pantene

Take a look at these biotin shampoos and conditioners from Pantene to keep your hair looking and feeling healthy, even if it’s been color-treated or had highlights added.

Sunlit Blondie Purple Shampoo

Pantene’s Paraben Free Sunlit Blondie Purple Shampoo provides a natural salon look to color-treated hair and is made especially for platinum, blonde, or highlighted hair. It is also free of silicones and mineral which can cause product buildup and dull hair’s radiant shine.

Sunlit Blondie Illuminating Sulfate Free Shampoo for Blonde Hair

Pantene’s Sunlit Blondie Illuminating Sulfate Free Shampoo for Blonde Hair gives hair a gentle clean as it shines. Made for blonde tones or bleached hair, this shampoo restores softness and strength while maintaining vibrant color that isn't dull.

Paraben Free Sunlit Blondie Daily Rescue Conditioner for Blonde Dyed Hair

Pantene’s Paraben Free Sunlit Blondie Daily Rescue Conditioner for Blonde Dyed Hair includes biotin and silk extract for blonde dyed hair or bleached hair which provides silky shine without coating and weighing hair down. Prevent breakage and keep hair strong, with vibrant color, using this biotin shampoo.

Illuminating Color Care Shampoo With Biotin

Pantene’s Illuminating Color Care Shampoo With Biotin has a fragrance you’ll love and is sulfate free so you can trust the ingredients, which include pro vitamin and antioxidants, to pamper your hair. Paired with Illuminating Color Care Conditioner With Biotin, you can rely on this hair care system to lock in smoothness, shine, and keep your color looking crisp.

Pantene products with Biotin